Monday, January 13, 2020
Director of Marketing and Communications
Company: Mark Morris Dance Group
Location: Brooklyn, NY
Compensation: Salary and comprehensive benefits package
The Mark Morris Dance Group seeks a Director of Marketing and Communications to proactively, strategically, and creatively advance the reputation and brand visibility of Artistic Director/Choreographer Mark Morris and the touring Mark Morris Dance Group and Music Ensemble as well as broaden the reach and deepen the engagement with key audiences through education and community engagement programs. The Director is responsible for internal and external communications, representing and speaking on behalf of the organization, and playing an integral role in driving the messaging for the company’s 40th anniversary in the 2020-21 season. Providing vital leadership for a 3-person team, the Director will engage with stakeholders institution-wide from staff, Board and audience members to studio renters and class participants to theater presenters and booking and press agents. Reporting to the Executive Director, the Director of Marketing and Communications is a key contributor to the senior leadership team which includes the Chief Financial Officer, Director of Development and the Director of Education.
The successful candidate will join a community of dedicated arts professionals who are propelled by Mark Morris’ commitment to artistic excellence and access to the arts and the impact that arts have in connecting and engaging communities.
Key responsibilities include but are not limited to:
Provide strategy, data, analysis and insights to the Executive Director and Department Heads to successfully define program objectives and set revenue benchmarks
Maintain and strengthen brand identity to increase local and global awareness of the organization’s mission and programs to a diverse group of constituencies
Work closely with Program Directors to develop, implement, and manage campaigns to support revenue goals ($5.3 million earned and $3.9 million contributed):
Build marketing and media partnerships to reach new audiences
Maximize marketing and advertising campaigns across multiple channels (manage media budgets, ad trafficking, Google Analytics, AdWords, and multichannel reporting)
Lead content creation and oversee production of all print and digital materials, including copy-editing/drafting
Oversee development of cross-channel content with freelance videographers, photographers, and designers
Measure and report on campaign effectiveness; Use data to drive future planning, analysis, and decision-making
Regularly communicate with the Board, Executive Director and Department Heads to ensure the organization can leverage upcoming engagement opportunities
Implement the company’s first-ever marketing CRM, overseeing the migration and integration of records from various databases: Active, MindBody, BigCommerce, Raiser’s Edge, EMS, and Mailchimp
Lead a 3-person in-house marketing team (Marketing & Communications Associate, Web & Social Media Manager, and Content Coordinator) and external PR/Media Consultant and designers
You will be successful in this role if you:
Are an Outstanding Leader – You have an inspiring creative vision and see obstacles as opportunities. Once you have a goal in sight, you are dedicated in your pursuit. You thrive on continued learning and professional development.
Have Launched New Programs and Initiatives – You know the ins and outs of audience/customer-base segmentation and development. You have a track record of significantly growing fans or customers.
Have a Strong Aesthetic Sensibility – You have a great eye for design and understand how to support and interpret the artistic director’s aesthetic and vision.
Are an Extraordinary Project Manager – You are incredibly organized and can manage multiple initiatives, keeping the larger group on track to meet deadlines.
Love our Work and Align with our Core Values – You’re inspired by the ways in which we celebrate our diverse community, pursue excellence in all that we do, advance access, exposure and opportunity to dance and music, and cultivate creativity. You’ve seen a show or taken a class and you’re hooked!
At least 8 years’ experience in marketing, preferably within the cultural sector
Mastery of marketing and communications best practices
Excellent communication skills
Expertise in fundamentals of audience development and retention: ticket sales, classes and programs, deepened audience engagement, and donor conversion
Experience working with Google Analytics, Google Ad Network, Facebook Insights, email marketing platforms, and SEO
Proficiency with Microsoft Office Suite, Google Docs, Asana, and Wordpress preferred
Compensation and Benefits
Annual Salary: Commensurate with Experience
Paid vacation, sick/personal leave, holidays and bonus days
Comprehensive benefits package includes: Employee Health and Life insurance covered 100%, Flexible Spending Plan, Voluntary vision and dental coverage, Pre-tax commuter benefit, 403(b) retirement plan, and 100% paid family leave
Access to the Wellness Center (MMDG’s on-site exercise facility), free dance classes for you and your family, and subsidized studio rental rates at the Dance Center
Applications accepted through our website – www.mmdg.org/jobs
You will be asked to submit the following as part of your online application:
1-page Cover Letter addressed to Nancy Umanoff, Executive Director
Complete résumé highlighting relevant experience
Only candidates selected for an interview will be contacted. No phone calls please.
Incomplete submissions will not be considered.
We are an Equal Opportunity Employer committed to a diverse workforce and do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or veteran status.
Mark Morris Dance Group
3 Lafayette Avenue
Brooklyn, NY, 11217
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