Tuesday, January 14, 2020

Marketing Associate - Ballet Hispánico

Ballet Hispánico’s Logo. Large black B with red accent atop.

Position Description

Ballet Hispánico, America's leading Latino dance organization, has been bringing people together to celebrate the joy and diversity of Latino cultures for 50 years.

Over the past five decades, Ballet Hispánico’s mission-driven ethos has been a catalyst of change for communities throughout our nation. By bringing the richness of the Latinx culture to the forefront of performance, education and social advocacy, Ballet Hispánico is a cultural ambassador.

50 years ago, the organization’s founder, National Medal of Arts recipient Tina Ramirez, sought to give voice to the Hispanic experience and break through stereotypes. Today, Ballet Hispánico is led by Eduardo Vilaro, an acclaimed choreographer and former member of the Company whose artistic vision responds to the need for social equity, cultural identity, and quality arts education for all.

As the organization begins its 50th anniversary celebratory programming and exciting new initiatives, the Marketing Coordinator will play a key role in branding Ballet Hispánico’s world renowned Dance Company, exciting nationwide education programs, cultural community engagement events, and Development initiatives. Reporting to the Senior Director of Marketing & Communications, the Marketing Associate is a key member of the team and works closely with senior leadership and artistic staff to create compelling collateral for the Company, School of Dance, Development and Community Arts Partnerships departments.

The ideal candidate is creative, innovative, organized, detail-oriented, team player with social media  marketing experience, Adobe Creative Suite design skills a plus, and a minimum of 2 years of experience in marketing.



Provide marketing content to booking agents, presenters and venues for Programs. Manage the distribution of approved multimedia content while managing competing deadlines domestically and internationally
Collaborate and develop content for the digital marketing efforts for all areas of the organization, including content strategy for social media, e-mail marketing, and website inclusive of analytics
Collaborate with all departments to develop and refine branding materials that drive engagement and results
Support the execution of the Company’s New York performances Multimedia Advertising Plan, Promotions and Merchandise Sales
Manage merchandise sales for the Company & School of Dance, creative approval process, order requests and on-site sales during our NY Season
Maintain repository of photos, videos, presenters portal, and media library
Work collaboratively across the organization to ensure adherence to branding guidelines


Essential Skills & Qualities

Bachelor’s degree required (preferably in a marketing field, such as Content Marketing, Digital or Advertising) and at least 2 years of experience in Marketing, preferably at a nonprofit organization
Proficient in Adobe Creative Suite (Photoshop, InDesign, Illustrator) & Microsoft Office Suite
Experience creating engaging materials and content on a variety of platforms: print, social media, email marketing, newsletters, video, etc.
Social media savvy, google analytics, Hootsuite, Facebook business and Instagram content
Genuine interest in and commitment to Ballet Hispanico’s mission
Strong interpersonal skills a must
Proactive with the ability to work on multiple projects efficiently 
Bilingual in Spanish a plus
Flexible and adaptable
Energetic and eager to tackle new projects and ideas
Team-oriented, positive attitude, sense of humor
Self-motivation and keen eye for detail
Ability to work efficiently on multiple projects and meet tight deadlines
Familiarity with online marketing strategies and marketing channels is a plus
MINDBODY and Sales Force proficiency a plus but not required


Compensation and Benefits

This is a nonexempt position that will report to the Senior Director of Marketing & Communications. Ballet Hispánico offers a competitive salary and benefits package with generous paid time off and perks to support a healthy work-life balance.


How to Apply

If you wish to be considered, please send a cover letter, resume, and writing samples to Iliana Carlo at

Ballet Hispánico is an Equal Opportunity Employer. 

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